IELTS Anvil

brand

CEFR: B1
The distinct identity, trademark, name, visual design, and consumer reputation associated with a specific company’s goods or services.

Synonyms

  • trademark
  • label
  • marquee

Common Collocations

  • brand loyalty
  • brand awareness
  • build a brand

Example Sentence

Consistent product quality reinforces consumer trust in the brand across international markets.

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